Building trust and transparency between the sender and recipient starts with the subscription process. How a sender collects email addresses not only affects the quality of the mailing list but also impacts overall email metrics, particularly delivery rates.
To become a market leader with a good reputation, we advise our clients to follow best practices.
We consider Double Opt-In as the best form of consent. It requires an additional action from the email owner to confirm their subscription, usually through a confirmation link or URL. This method ensures that the user genuinely wants to receive the content, establishing a strong foundation for the sender-recipient relationship.
A good unsubscribe strategy is crucial. If recipients are unsure how to unsubscribe, they might mark emails as spam, risking all emails being sent to the spam folder.
Common reasons for unsubscribing include:
To address this, we make the unsubscribe process as simple as possible. We always include an unsubscribe button or link in our campaigns and ensure it is functional and visible.
Additional tips for easy unsubscribing:
Our unsubscribe button is always easily recognizable. We also provide options to:
Customer preferences are our priority. Users can opt out of marketing emails or prevent their contact information from being shared with third parties for marketing purposes. Opting out is simple: click the 'unsubscribe' link at the bottom of our marketing messages or email us at info@.
Please note that it may take up to 24 hours to update our database, so you might still receive emails for a short period after your request.
While we are legally required to remove unsubscribed users from our list, we also offer re-engagement campaigns to reach out to inactive recipients before they unsubscribe.
By analyzing email metrics, we develop re-engagement strategies: