Editorial Guidelines

To protect our reputation, all clients must follow these editorial guidelines.

User Bio URL

Advertisers are required to include a functioning URL in their bio.

Content, Clarity, and Accuracy

• Ads must accurately represent the brand or product being promoted.
• Ads should not mislead users with exaggerated or sensational language or false calls to action.

Destination URL

• The primary purpose of the destination URL should not be advertising; it should contain quality, original content relevant to the ad.
• The URL must link to a functioning page and comply with all ad policies.
• The URL should not contain disruptive pop-ups, automatic downloads, or fake functionality.

Text

• Ad text must use proper grammar and spelling.
• Excessive capitalization, punctuation, or symbols are prohibited.
• Avoid using punctuation, symbols, and spaces in hashtags.

Image

• Advertisers must include a profile photo and header image on their profile page.
• Avoid using gimmicky, misleading, excessively cropped, or low-quality images.

Policy on Adult Sexual Content

We prohibit the promotion of adult sexual content globally.

Examples of Adult Sexual Content Include:

• Pornography
• Escort services and prostitution
• Full and partial nudity
• Penis enlargement products and services, breast enhancement services
• Modeled clothing of a sexual nature
• Dating sites focusing on sexual encounters or infidelity
• Dating sites where money, goods, or services are exchanged for a date
• Mail order bride services
• Sex toys
• Host and hostess clubs

Unacceptable Business Policy

We prohibit the promotion of unacceptable business practices globally.

Examples of Unacceptable Business Practices Include:

• Deceptive, misleading, or harmful business propositions.
• Making false or unsubstantiated claims about a product or service.
• Providing misleading information or omitting crucial details about pricing, payment terms, or user expenses.
• Promoting offers or deals not available or easily found on the landing page.

Hateful Content

We prohibit the promotion of hateful content globally.

Examples of Hateful Content Include:

• Hate speech or advocacy against a protected group, individual, or organization based on race, ethnicity, color, national origin, sexual orientation, sex, gender identity, religious affiliation, age, disability, medical or genetic condition, veteran status, refugee status, or immigrant status.
• Associations with organizations, groups, or individuals promoting hate, criminal, or terrorist-related content.
• Degrading, mocking, or harassing references to events or practices that negatively affect a protected group.

Malware & Software Downloads

We prohibit advertising malware products globally.

Requirements for Software Downloads:

• Must have a clear installation process.
• Must obtain express consent from users for software bundling.
• Must protect user privacy, provide upfront disclosure, and share information transparently.
• Must have transparent and expected application behaviors.
• Must not include prohibited or dangerous functionalities.
• Must be easy to remove.

Examples of Malware Products Include:

• Spyware
• Malware
• Illegal hacking devices
• Links engaging in phishing
• Software compromising user safety or causing unexpected or deceptive experiences.